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I'm a Digital Designer and Strategist focused on Visual Design, UX/UI and Generative Design, passionate about tackling complex challenges by blending design, technology and innovation to create impactful digital experiences that connect people and brands in meaningful ways.
I’m a systems thinker who leads end-to-end processes, from discovery and diagnosis to the delivery of digital solutions.
My approach is driven by creativity, experimentation and continuous innovation, grounded in a solid foundation of UX patterns, Service Design and Design Thinking, a mindset shaped by my Bachelor's Degree in Industrial and Multimedia Design from UNIRSM and a Master's Degree in Innovation Design at UNIFE.
I aim to craft experiences that stand out with clarity, character, and purpose meeting the needs of both users and businesses.
Driven by the desire to learn, evolve, and challenge conventions, I see each project as an opportunity to grow and shape something truly meaningful.
Currently at MONOGRID partnering with today's top brands and visionaries where I help define strategy and visual system across a wide range of project from websites to digital interactive installations.
Previously BSD Design, THEBLACKLAB, Spalvieri&DelCiotto.
SERVICES
Skills
STRATEGY
Product Ideation
Service design
Design Thinking
Brand Positioning & Ecosystem
Target Audience Discovery
Customer Journey Mapping
Qualitative e quantity research
Product Strategy & Innovation
Psychological & Behavioral Design
Information Architecture
Usability Audit & Review
Post-Launch Strategy
Value proposition
Design operations
Design frameworks
DESIGN
Art Direction
Brand Identity Design
User Experience Design
Interaction Design
Interface Design
Prototyping
Design Systems
Graphic Design
Motion Design
GenAI
Conversational interfaces
Tools
Adobe Suite
Google Suite
Figma
Miro
Webflow
Framer
ChatGPT
Midjourney
Runway
Krea
SELECTED CLIENTS
Awards
Margherita Cucchi
Digital Product Designer