© 2022-2025

Italy,

(UTC)

Margherita Cucchi

Digital Product Designer

ALTA MODA

ALTA MODA

A timeless digital archive of Dolce&Gabbanas Alta Moda universe.

A timeless digital archive of Dolce&Gabbanas Alta Moda universe.

Client:

Client:

Dolce&Gabbana

Dolce&Gabbana

Role:

Role:

UX/UI Design

UX/UI Design

Year:

Year:

2022

2022

ASK

To celebrate the 10th anniversary of Alta Moda, Dolce&Gabbana asked for a standalone digital platform to stream the brands most exclusive fashion shows and archive a decade of unique craftsmanship.

SOLUTION

A bespoke editorial website was created to host the livestreams of Alta Moda, Alta Sartoria, and Alta Gioielleria shows, while also serving as a refined digital archive that honors the legacy and future of the brand.

TIMELESS ELEGANCE, INNOVATION AND HERITAGE

For the first time, Dolce&Gabbana moved away from individual microsites to launch a dedicated platform for Alta Moda. The website, designed with an editorial flair and horizontal navigation, showcases the brands three high-fashion events through immersive visuals and curated storytelling. A refined black-and-white aesthetic lets the creations take center stage, while the 10-year timeline structure nods to the brands journey. In addition to livestreaming the latest runway shows, the platform also functions as an ever-growing archive of past editions blending tradition and digital modernity into one continuous narrative.