
Margherita Cucchi
Digital Product Designer

ASK
SOLUTION
Two complementary experiences were developed, the Multisensory Experience and the Glow Room, turning the skincare ritual into an immersive and personalized narrative. Both are scalable, adaptable across physical and digital touchpoints, and fully aligned with the brand’s global ecosystem.
CONCEPT
The concept aimed to convey the essence of the Fresh Skin line through a sensorial narrative that engages sight, sound, and touch. The experience transforms the skincare ritual into an immersive journey, where textures, light, sound, and movement evoke the freshness and purity of the products. Every element was designed to create an emotional, memorable connection, turning product discovery into a personal and multi-sensory moment.