© 2022-2025
Italy,
Margherita Cucchi
Digital Product Designer

ASK
To celebrate the 10th anniversary of Alta Moda, Dolce&Gabbana asked for a standalone digital platform to stream the brand’s most exclusive fashion shows and archive a decade of unique craftsmanship.
SOLUTION
A bespoke editorial website was created to host the livestreams of Alta Moda, Alta Sartoria, and Alta Gioielleria shows, while also serving as a refined digital archive that honors the legacy and future of the brand.
TIMELESS ELEGANCE, INNOVATION AND HERITAGE
For the first time, Dolce&Gabbana moved away from individual microsites to launch a dedicated platform for Alta Moda. The website, designed with an editorial flair and horizontal navigation, showcases the brand’s three high-fashion events through immersive visuals and curated storytelling. A refined black-and-white aesthetic lets the creations take center stage, while the 10-year timeline structure nods to the brand’s journey. In addition to livestreaming the latest runway shows, the platform also functions as an ever-growing archive of past editions blending tradition and digital modernity into one continuous narrative.